How Event Audits Empower Master Marketers

How Event Audits Empower Master Marketers

Here’s why event audits are essential: Because too many event marketing teams operate effectively half-blind. Budgets are poured into booths, activations are copiously brainstormed, and fingers are crossed until they cramp in the hope attendees will tweet something...
How An Event Audit Can Save Your Experience Campaign

How An Event Audit Can Save Your Experience Campaign

  Let’s talk about a painful truth: Some events look amazing on the surface: slick graphics, free espresso bars, keynote speakers with TED Talk energy. But they still somehow still fall flat. The crowd disengages. Leads fizzle. Sponsors grumble. The worst part?...
What is Portfolio Planning in Event Marketing?

What is Portfolio Planning in Event Marketing?

  Portfolio planning is a true cornerstone of successful event marketing strategies. As the competition to deliver relevant and impactful brand experiences mounts among marketers? A well-rounded event portfolio can be the difference between a lackluster marketing...
What is Audience Segmentation for Event Marketing?

What is Audience Segmentation for Event Marketing?

  In event and experiential marketing, audience segmentation involves dividing a broad market into smaller, meaningful groups based on shared characteristics. These characteristics can include demographics, behaviors, psychographics, geography, or other factors...
7 Benefits of B2B Event Marketing Portfolio Planning

7 Benefits of B2B Event Marketing Portfolio Planning

  We’ve all heard the old adage: “Failing to plan is planning to fail.” Annual planning for marketing events and experiences is absolutely crucial if you’re to expect them to succeed. Planning goes far beyond organizing a calendar; it’s a strategic...