How to Develop Audience Segmentation for Event Marketing

How to Develop Audience Segmentation for Event Marketing

  In prior posts, we’ve defined audience segmentation for event and experiential marketing and explained its importance. Now, let’s tackle the process of creating a powerful segmentation strategy. (Hint: To learn even more, download our complete expert guide to...
How Event Audits Empower Master Marketers

How Event Audits Empower Master Marketers

Here’s why event audits are essential: Because too many event marketing teams operate effectively half-blind. Budgets are poured into booths, activations are copiously brainstormed, and fingers are crossed until they cramp in the hope attendees will tweet something...
How An Event Audit Can Save Your Experience Campaign

How An Event Audit Can Save Your Experience Campaign

  Let’s talk about a painful truth: Some events look amazing on the surface: slick graphics, free espresso bars, keynote speakers with TED Talk energy. But they still somehow still fall flat. The crowd disengages. Leads fizzle. Sponsors grumble. The worst part?...
How to Master Event Marketing Annual Planning

How to Master Event Marketing Annual Planning

  Planning how you’ll leverage your portfolio of upcoming events and brand experiences is a cornerstone of success for your entire marketing calendar. It’s all about laying out a structured roadmap that leads to reaching your goals. In the previous posts in this...
What is Portfolio Planning in Event Marketing?

What is Portfolio Planning in Event Marketing?

  Portfolio planning is a true cornerstone of successful event marketing strategies. As the competition to deliver relevant and impactful brand experiences mounts among marketers? A well-rounded event portfolio can be the difference between a lackluster marketing...
What is Audience Segmentation for Event Marketing?

What is Audience Segmentation for Event Marketing?

  In event and experiential marketing, audience segmentation involves dividing a broad market into smaller, meaningful groups based on shared characteristics. These characteristics can include demographics, behaviors, psychographics, geography, or other factors...