5 Mistakes to Avoid in Event Marketing Portfolio Planning

5 Mistakes to Avoid in Event Marketing Portfolio Planning

  At a Glance • Why it matters: event teams must prove ROI and choose the right mix of formats. • Top problems: unclear goals, weak budgets, poor measurement, wrong audience fit, and politics overruling data. • Quick fixes: lock a primary metric per event, use a...
How to Successfully Conduct an Event Audit

How to Successfully Conduct an Event Audit

  An event audit isn’t some boring box to check off after the badges are packed up and the swag is gone. It’s not just another report. For many businesses, it’s the most underused strategic weapon in their marketing arsenal. So learning how to conduct an event...
How to Develop Audience Segmentation for Event Marketing

How to Develop Audience Segmentation for Event Marketing

  In prior posts, we’ve defined audience segmentation for event and experiential marketing and explained its importance. Now, let’s tackle the process of creating a powerful segmentation strategy. (Hint: To learn even more, download our complete expert guide to...
How Event Audits Empower Master Marketers

How Event Audits Empower Master Marketers

Here’s why event audits are essential: Because too many event marketing teams operate effectively half-blind. Budgets are poured into booths, activations are copiously brainstormed, and fingers are crossed until they cramp in the hope attendees will tweet something...
How An Event Audit Can Save Your Experience Campaign

How An Event Audit Can Save Your Experience Campaign

  Let’s talk about a painful truth: Some events look amazing on the surface: slick graphics, free espresso bars, keynote speakers with TED Talk energy. But they still somehow still fall flat. The crowd disengages. Leads fizzle. Sponsors grumble. The worst part?...