Portfolio planning is essential to a successful event or experiential marketing campaign.

Uncover the power of audience segmentation in event marketing to enhance your campaign’s effectiveness. Discover how tailoring your strategies based on shared characteristics can lead to more impactful and relevant experiences for your attendees. Ready to elevate your event marketing game? Dive into our insights now!

Learn the key benefits of annual portfolio planning. Discover seven significant advantages that effective planning can bring, from efficient resource allocation to establishing thought leadership. Don’t leave your event success to chance—learn how strategic planning can enhance your outcomes and grow your investment!

Open up the full potential of your events and experiences by exploring the transformative power of audience segmentation. Learn how tailoring your approach to different audience groups can enhance engagement, boost participation, and create unforgettable moments for all attendees. Don’t miss out on the benefits that targeted strategies can bring to your events!

NEW YORK, NEW YORK, UNITED STATES, September 28, 2023 /EINPresswire.com/ — The Ev&Ex Agency, LLC (pronounced “evanex”) has been named one of the top 100 experiential marketing agencies as part Event Marketer’s 21st annual “It List,” a special report recognizing the top North American agencies serving the event marketing industry. Read the full article on EINPRESSWIRE […]

Measurement is the name of the game for Ev&Ex, where big ideas are welcomed, but the gang “lives and dies by results.” Recently invested in three areas: creative hires that expanded its 2D, 3D, digital content and architectural design capabilities; AI-based design technology; and measurement tech including passive signal tracking, ethical facial analysis and online […]

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate. Read […]

This week is closing out with hires and promotions at agencies looking to keep up with growth, foster new innovation and advance client offerings. Read full article on AgencySpy here.

NEW YORK, NEW YORK , UNITED STATES, May 2, 2023/EINPresswire.com/ — Experiential marketing agency, The Ev&Ex Agency, LLC (pronounced “evanex”), appoints industry-veteran Donna Cancel as Head of Production. Cancel will lead all production and onsite execution efforts for the newly launched agency. Read the full article on EINPRESSWIRE here.

The Ev&Ex Agency, an Experiential Marketing Agency, Appoints Donna Cancel as Head of Production  NEW YORK (April 30, 2023) – Experiential marketing agency, The Ev&Ex Agency, LLC (pronounced “evanex”), appoints industry-veteran Donna Cancel as Head of Production. Cancel will lead all production and onsite execution efforts for the newly launched agency. Cancel brings her years […]

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we’re taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other […]

NEW YORK, NEW YORK, UNITED STATES, April 11, 2023/EINPresswire.com/ — Recently launched experiential marketing agency The Ev&Ex Agency, LLC (pronounced “evanex”), today announced the appointment of Meg Gleason to the role of SVP, Executive Creative Director. In this new role, Gleason will be leading all creative efforts for The Ev&Ex Agency’s client roster. The Ev&Ex Agency […]

MEG GLEASON JOINS THE EV&EX AGENCY, AN EXPERIENTIAL MARKETING AGENCY, AS SVP EXECUTIVE CREATIVE DIRECTOR Agency expands its Strategy and Creative team with hire of Executive Creative Director NEW YORK (April X, 2023) – Recently launched experiential marketing agency The Ev&Ex Agency, LLC (pronounced “evanex”), today announced the appointment of Meg Gleason to the role […]

Recently launched experiential marketing agency The Ev&Ex Agency, LLC (pronounced “evanex”) announced the appointment of Nate Siblock as SVP, client services as it expands its senior leadership team. The Ev&Ex Agency is a full-service events and experiential marketing agency that helps brands identify, engage and motivate audiences to action. Read full article on Exhibit City News here.

THE EV&EX AGENCY, EXPERIENTIAL MARKETING AGENCY, APPOINTS NATE SIBLOCK AS SVP, CLIENT SERVICES NEW YORK (March X, 2023) – Recently-launched experiential marketing agency The Ev&Ex Agency, LLC (pronounced “evanex”), today announced the appointment of Nate Siblock as SVP, Client Services as it expands its senior leadership team. The Ev&Ex Agency is a full-service events and […]

NEW YORK, NEW YORK , UNITED STATES, March 16, 2023 /EINPresswire.com/ — Recently-launched experiential marketing agency The Ev&Ex Agency, LLC (pronounced “evanex”), today announced the appointment of Nate Siblock as SVP, Client Services as it expands its senior leadership team. The Ev&Ex Agency is a full-service events and experiential marketing agency that helps brands identify, engage, […]

GLOBAL: Richard Rathe and John Capano—two experiential marketing industry veterans with a combined 50-plus years of experience—have joined forces to launch The Ev&Ex Agnecy, LLC, a brand-new global events and experience agency. The Ev&Ex Agency will help brands of all sizes identify, engage, and motivate their audience. Rathe and Capano’s rolodex already includes the likes of […]

IRVINE, CA, UNITED STATES, February 14, 2023 /EINPresswire.com/ — Experiential marketing industry veterans, Richard Rathe and John Capano, have teamed up to launch The Ev&Ex Agency, LLC (pronounced “evanex”), a new experiential marketing agency. The Ev&Ex Agency is a full-service events and experiential marketing agency that helps brands identify, engage, and motivate audiences to action, serving […]

NEW YORK – Experiential marketing industry veterans, Richard Rathe and John Capano, have teamed up to launch The Ev&Ex Agency, LLC (pronounced “evanex”), a new experiential marketing agency. The Ev&Ex Agency is a full-service events and experiential marketing agency that helps brands identify, engage, and motivate audiences to action, serving brands of all sizes. Read […]

RICHARD RATHE AND JOHN CAPANO JOIN FORCES TO LAUNCH THE EV&EX AGENCY, A NEW EXPERIENTIAL MARKETING AGENCY Helmed by proven industry veterans, The Ev&Ex Agency delivers creativity in service of commerce for brands of all sizes NEW YORK (February X, 2023) – Experiential marketing industry veterans, Richard Rathe and John Capano, have teamed up to […]