7 Benefits of B2B Event Marketing Portfolio Planning

7 Benefits of B2B Event Marketing Portfolio Planning

  We’ve all heard the old adage: “Failing to plan is planning to fail.” Annual planning for marketing events and experiences is absolutely crucial if you’re to expect them to succeed. Planning goes far beyond organizing a calendar; it’s a strategic...
Why Adopt Audience Segmentation for Event Marketing?

Why Adopt Audience Segmentation for Event Marketing?

  Developing an audience segmentation strategy for your event and experiential campaigns is essential in today’s competitive, data-driven marketing environment. It’s comparable to setting your GPS before a road trip: you may reach your destination without it, but...